The whopper detour app had how many downloads:
· For the Burger King promotion, first-time users get a free Whopper with purchase. All you have to do is load the app onto your phone, register an account, buy . · Yet Whopper Detour increased the BK mobile app sales by three times during the nine-day promotion and by two times ever since the promotion ended. This campaign catapulted BK’s app from a modest No. in the app store to No. 1 across all categories, on both iOS and Android. It also drove the highest foot traffic—people coming to the. · Mobile ordering is the future of QSR, according to the ECD behind Burger King’s Whopper Detour promotion that rocketed the burger chain’s ordering app to the top of the app download charts within a couple of days of its launch.“We know how busy everyone is,” Gabriel Schmitt of FCB New York told Behind the Winning Ideas, WARC’s new daily show on Cannes Lions TV.
The Whopper Detour. BK needed to generate excitement for its revamped mobile app with order-ahead functionality. Rather than using a typical coupon, we leveraged a powerful insight: With the new BK App, anywhere can be a place to order a Whopper - even a McDonald's, turning their much larger footprint into ours. Instead, the team went for 'Option B' - 'The Whopper Detour.' It was a counter-intuitive idea. Download the app, drive to rival McDonald's, order a Whopper on the app for one cent, and. Yet Whopper Detour increased the BK mobile app sales by three times during the nine-day promotion and by two times ever since the promotion ended. This campaign catapulted BK's app from a modest No. in the app store to No. 1 across all categories, on both iOS and Android. It also drove the highest foot traffic—people coming to the.
Many brands, including ourselves, couldn’t get people to download their apps even when giving products away. Yet Whopper Detour increased the BK mobile app sales by three times during the nine-day promotion and by two times ever since the promotion ended. Burger King's app soared to No. 1 on Apple's App Store after the launch of 'Whopper Detour.'. Photo illustration: Dianna McDougall; Images via Burger King and Apple App Store. By David Griner. Burger King’s Whopper DeTour was the winner of the PR Grand Prix award at the Cannes Lions awards Many also described it as one of the best commercials at the Super Bowl and was viewed 58 million times on YouTube.
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